"SAMS" stands for “SOCIETY OF ADVANCED MANAGEMENT STUDIES" which was established in the year 1997 under the able and astounding leadership and guidance of its Founder Chairman and Director Late Dr. R. K. Singh, who embarked upon furthering a noble cause of imparting JOB – ORIENTED professional education in the field of HOTEL MANAGEMENT and BUSINESS ADMINISTRATION.
The society acts as a parent body to “SAMS” INSTITUTE OF HOTEL MANAGEMENT & “SAMS" INSTITUTE OF BUSINESS MANAGEMENT. The Institute at Varanasi is one of the premiere and only ISO 9001:2000 certified HOTEL & BUSINESS MANAGEMENT institution in North-Eastern India.